John Roberts



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At Riviana Foods (Colgate) Roberts was President of the Belle-Sommers Olive Company and its production facility in Spain (Riviana- Espaina) and later ran the Riviana international sales division.

His earlier work experience included sales management and marketing positions at General Foods, Hunt-Wesson, and a major food broker – Ferolie.

Roberts, joined the Specialty Food Association (SFA)* in 1989 as Executive Director/General Manager, and was promoted to President in 1996. SFA is a not for profit trade association that operates and manages the Fancy Food Shows®, Specialty Food Magazine ® , Specialty Food Newsletter and its website and foodspring® a consumer magazine. Under his leadership the organization increased revenues to over $22 million from $4 million, and absorbed the National Food Distributors Association, the Specialty Food Brokers Association and the Kosher Food Distributors Association. (* formally known as The National Association for the Specialty Food Trade – NASFT)

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Contact John Roberts at 732.272.7343 or