Trade and Consumer Promotions

Effective promotions encourage the trade and the consumer to take action that will increase your sales and profits. Controlling promotional expenses while capturing maximum results allows you to both defend your market position and take business from your competition.

Promotional methods change over time as the buying trade and supplier companies evaluate past results and devise new tactics – searching for effectiveness and efficiency. Knowing what’s working, what your competitors are offering, and how the trade and consumers are reacting is only the first step. Designing the promotion to fit your objectives, followed by aggressive execution, controls, and a critical evaluation of results are also vital.

Blackpoint remains aware of general promotion trends, and can obtain unambiguous information regarding activity within specific product categories or at individual distributor or retail accounts.
Working with you we can then build a promotional program that supports your business building objectives.

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Contact John Roberts at 732.272.7343 or JRoberts@BlackpointManagement.com